The Benjamin Franklin Effect: Favour-Induced Affection
When Benjamin Franklin needed to win a rival over to his side, he did the opposite of what most people would do. In doing so, he discovered a useful mental model.
Cognitive bias
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Hofstadter’s Law: Why Projects Are Always Delayed
Why is it so hard to deliver a project on time? Well, Hofstafter’s law might help explain things. Find out why.
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The misinformation effect: The cognitive bias that changes your memories of events. 
There are a few moments in history when everyone can remember where they were. The first moon landing The Fall of the Berlin wall The attack on the twin towers But your memory of these events may be less reliable than you think due to a cognitive bias. Introducing the misinformation effect The misinformation effect…
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How the False Consensus Effect Messes with Your Predictions (And How to Manage It)
We tend to assume most people are like us even when they aren’t. This is the false consensus effect and here’s why it happens and how to manage it.
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Why the Arrival Fallacy Stops You from Being Happy (And How to Avoid It)
Why do we feel bad when we achieve our goals or destination? The arrival fallacy can tell us a lot and we can manage it.
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How the misinformation effect changes your memory of events (and how to limit it)
Your memory is less reliable than you think and the misinformation effect is a big reason for it. Here’s how to limit its power.