Cognitive bias
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People often say hindsight is 20/20 but it can actually blind us to the real truth of a situation. Here’s why and how to avoid the effects.
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According to one psychologist, confirmation bias may big the biggest impediment to human reasoning. So what is it, and how can you overcome it.
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Many marketers know how powerful anchoring is to convince people to buy, but we can use anchoring to make better shopping decisions too.