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  • a blog hero image showing a brain with mental models.

    Mental Models: The Key to Better Thinking & Decisions

    June 6, 2023

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    Chris Wilson

    We all use mental models every day, but being more conscious of our models can help us improve our thinking and decisions.

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  • Sketchnotes: the ultimate guide to visual note taking

    October 11, 2022

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    Chris Wilson

    Learn the what, why and how of sketchnote in this ultimate guide. Explore examples and links to related resources and download a PDF version if you prefer.

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  • How to Start Sketchnoting today

    December 14, 2020

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    Chris Wilson

    I struggled to start sketchnoting. Although I caught the idea immediately putting pen to paper felt overwhelming. I don’t want you to suffer the same issue, so here is a simple guide on how to start sketchnoting today. This could be a useful classroom activity to introduce sketchnotes to students. First, some sketchnote basics Just…

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  • Finite vs. Infinite Games: Playing for the long run

    December 3, 2025

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    Chris Wilson

    Not all games are meant to be won. Learn how thinking in finite vs. infinite terms can shift your strategy, purpose, and mindset in business, relationships, and life.

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  • 7 mental models Jeff Bezos uses to run Amazon

    August 20, 2025

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    Chris Wilson

    Amazon is worth 2.3 Trillion Dollars. Here are 7 mental models the CEO and founder Jeff Bezos used to scale Amazon from a garage in Seattle to it’s heights today.

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  • The Sunk Cost Fallacy: Why we keep watching bad movies

    August 6, 2025

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    Chris Wilson

    The sunk cost fallacy traps us into continuing bad decisions just because we’ve already invested time, money, or effort. Learn how to spot it—and escape it.

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  • 7 visuals to change the way you look at time

    July 30, 2025

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    Chris Wilson

    Time is a funny thing. The ticking of the clock is a constant to measure things by, but when you really pay attention to it, time doesn’t act so sensibly. Instead, it’s more “a big ball of wibbly wobbly, timey wimey stuff”, to quote Dr Who. So here are 7 visuals that will change the…

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  • The frequency illusion: why you suddenly see the same thing everywhere

    July 9, 2025

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    Chris Wilson

    Learn how the Baader-Meinhof Effect makes certain patterns seem to pop up everywhere once you’ve noticed them — and how to use this mental model in daily life.

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  • Sturgeon’s Law: How to Focus on What Truly Matters

    May 16, 2025

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    Chris Wilson

    Have you ever found yourself on the Netflix homepage but nothing takes your fancy? Or perhaps you were scrolling Instagram or TikTok and everything just seemed… fine. That’s Sturgeon’s law in action. In this post, I’ll break down what it is and how understanding it can help you not only avoid endless scrolling but also…

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