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  • What is Survivorship bias (and how to avoid it)

    August 3, 2022

    If you love success stories, survivor bias will make you think again, or at least more cautiously.

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  • I accidentally researched a fake cognitive bias and ended up learning about a real one.

    July 29, 2022

    Learning about a fake cognitive bias can actually teach you about a real bias. Here’s my story.

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  • Hindsight bias

    How hindsight can lead to worse insights (and how to avoid the hindsight bias)

    July 28, 2022

    People often say hindsight is 20/20 but it can actually blind us to the real truth of a situation. Here’s why and how to avoid the effects.

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  • Confirmation bias: One researcher called this the biggest limiter to our knowledge.

    July 27, 2022

    According to one psychologist, confirmation bias may big the biggest impediment to human reasoning. So what is it, and how can you overcome it.

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  • anchoring effect

    How marketers use the Anchoring cognitive bias against you, and how to use it in your favour.

    July 22, 2022

    Many marketers know how powerful anchoring is to convince people to buy, but we can use anchoring to make better shopping decisions too.

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