Storytelling is powerful. Everyday we make reference to, our influenced by and retell stories that are part of cultural zeitgeist. The allure of storytelling has directed much of my recent reading as well as book summaries (including my recent Storybrand related book summary) but Matthew Dicks book was different. After seeing Storyworthy in photos of…
I grabbed a copy of digital minimalism as soon as it came out. After reading Cal Newport’s previous book, Deep Work, I knew it would be good. But there was another reason driving my reading that you may well be able to relate to. I felt like the constant noise of the online world was…
I’ve taken part in a few brand naming exercises over the last couple of years. Most of these were for products but the need for a good name was the same. While it’s easy to spot a good name in the wild, coming up with one is another matter. For years I had just assume…
Marketing Made Simple is a book with a 5 step action plan that any company can implement.
The Accidental Creative is a book by Todd Henry who runs a website of the same name. It covers the challenges of creative work, what causes those challenges, and five practices to help avoid those issues. I have written this The Accidental Creative Book summary to help distil my understanding and key lessons from the…