Confirmation bias: One researcher called this the biggest limiter to our knowledge.
According to one psychologist, confirmation bias may big the biggest impediment to human reasoning. So what is it, and how can you overcome it.
marketing
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How marketers use the Anchoring cognitive bias against you, and how to use it in your favour.
Many marketers know how powerful anchoring is to convince people to buy, but we can use anchoring to make better shopping decisions too.
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Hello, My Name is Awesome Book Summary
I’ve taken part in a few brand naming exercises over the last couple of years. Most of these were for products but the need for a good name was the same. While it’s easy to spot a good name in the wild, coming up with one is another matter. For years I had just assume…
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Marketing Made Simple Book Summary
Marketing Made Simple is a book with a 5 step action plan that any company can implement.