The Rule of 7: Unveiling the Power of Repetition in Consumer Choices
Want your message to break through the noise and get others to take action? The Rule of 7 will help.
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Falsifiability: A mental model to search for truth
Most people look to prove their ideas to be true, but the principle of Falsifiability teaches us to prove ourselves wrong. Here’s why
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The 80/20 Rule: Getting more from less with the Pareto Principle
80/20 ratio appears throughout the universe in diverse fields. Find out what this mental model, also known as the Pareto principle, means.
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Leverage: a mental model for maximum results
Imagine moving a mountain with a small push. Or, a more relatable example, spending an hour to set up a system that replaces an hour-long task you do every week. That’s the power of the mental model of leverage. In this article we’ll go through what it is, why it matters, and some ideas for…
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The Principle of Least Effort
Why do we choose bad actions over good ones, even when we really want to do the good actions? The principle of least effort reveals all.
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Multiplying by Zero: A Mental Model to Avoid Disaster
What’s the most important action to take right now? It’s a key question that 1,000 of productivity systems have sprung up to solve. Multiplying by zero is no exception. Find out how this simple mental model can help you avoid and fix potentially catastrophic issues. What is the Multiplying by Zero Mental Model? In maths,…