The Benjamin Franklin Effect: Favour-Induced Affection
When Benjamin Franklin needed to win a rival over to his side, he did the opposite of what most people would do. In doing so, he discovered a useful mental model.
mental model
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Antifragility: Thriving in Chaos and Uncertainty
Disruption and disorder are constants in the world. While most break or at best resist, antifragility is a mental model that helps us capitalise on challenges.
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The Lindy Effect: A Tool to Predict Longevity and Value
How long will an idea last? It’s a nearly impossible question to answer until you discover a simple Mental Model: The Lindy Effect.
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The Rule of 7: Unveiling the Power of Repetition in Consumer Choices
Want your message to break through the noise and get others to take action? The Rule of 7 will help.
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Falsifiability: A mental model to search for truth
Most people look to prove their ideas to be true, but the principle of Falsifiability teaches us to prove ourselves wrong. Here’s why
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The 80/20 Rule: Getting more from less with the Pareto Principle
80/20 ratio appears throughout the universe in diverse fields. Find out what this mental model, also known as the Pareto principle, means.