marketing
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According to one psychologist, confirmation bias may big the biggest impediment to human reasoning. So what is it, and how can you overcome it.
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Many marketers know how powerful anchoring is to convince people to buy, but we can use anchoring to make better shopping decisions too.
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I’ve taken part in a few brand naming exercises over the last couple of years. Most of these were for products but the need for a good name was the same. While it’s easy to spot a good name in the wild, coming up with one is another matter. For years I had just assume…
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Marketing Made Simple is a book with a 5 step action plan that any company can implement.