I’ve taken part in a few brand naming exercises over the last couple of years. Most of these were for products but the need for a good name was the same. While it’s easy to spot a good name in the wild, coming up with one is another matter. For years I had just assume…
Marketing Made Simple is a book with a 5 step action plan that any company can implement.
The Accidental Creative is a book by Todd Henry who runs a website of the same name. It covers the challenges of creative work, what causes those challenges, and five practices to help avoid those issues. I have written this The Accidental Creative Book summary to help distil my understanding and key lessons from the…
Sometime last year I was caught in a conflict at work. I thought I was right and my manager was wrong. My justification was rooted in the training I had completed and the other project successes that had come as a result. I believed I knew what I was doing, while my manager had to…